Was at the store today trying to decide if I wanted to buy four sticks of my favorite TJ’s organic butter for $4.99 or get half as much of a “Irish grass fed” brand at $2.99. I don’t use butter much. So, while the $4.99 butter was a better deal per ounce, I went instead for the for the reduced outlay and quality Irish ☘️ grass fed butter, spending less, getting better.